Yassir Demnati

Yassir Demnati

Director of Sales - International Markets at Hyatt Hotels International


Currently employed at Hyatt Hotels International

Previous: Campbell Gray Hotels, Fourseasons Hotels And Resorts, Melia Hotels International, Shangri-La Hotels & Resorts, Kempinski, Ryad Dyor


Studying at University Of Derby

Previous: Ecole Supérieur De Management Appliqué



    The human brain is a crazy place, and there are two things that fascinate me most about service & growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimisation - so you're optimising for something that is both rational and irrational. The commercial approach in hotel industry must be continuously tweaked to match shifts in local markets. The hotel might need different action plan for each season, target audience or type of traveller. Continual research, careful monitoring of the competition and market trends, are the only ways to achieve competitive advantage. Previously, I have developed and implemented strategic marketing, sales & business development plans that launched new hotels and consistently augmented top line revenue and overall profitability for leading multinational companies in the Hospitality & Tourism sectors in the Middle East. Outside work, I'm an avid runner, cyclist, and I love water-sports! Yassir Demnati


Director of Sales - International Markets

At Hyatt Hotels International

From December 2019 to Present

University Of Derby, Derby

Master of Business Administration, University of Derby

From January 2017 to Present

Director of Sales

At Campbell Gray Hotels

From May 2018 to November 2019
As the Sales & Marketing department head and an EXCOM member, I took part of the opening of this luxury boutique hotel in downtown Manama, Bahrain. In charge of Sales, Marketing, Revenue Management, Reservations, Public Relations and Meeting & Events Sales. Responsible for budgeting, forecasting,...
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Associate Director of Sales

At Fourseasons Hotels And Resorts

From November 2016 to May 2017
In charge of key accounts within Corporate and Leisure segment. I’ve strengthened the hotel’s relationship with it’s existing partners, as well as acquired new highly productive accounts to our portfolio. During a period which witnessed a large hotel room inventory increase in Abu Dhabi that...
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Director of Sales

At Melia Hotels International

From January 2015 to October 2016
In charge of launching this 5 Star hotel in the local and international markets in its pre-opening phase and achieving key financial targets and operational goals through effective sales strategies and efficient leadership. Key Achievements:- •Won the Outstanding Performance Award for 2016.

Business Development Manager

At Shangri-La Hotels & Resorts

From February 2013 to October 2014
In charge of business development of the Corporate and MICE segments of this luxury 5 Star resort. The Shangri-La Qaryat Al Bari complex consist of 3 hotels, The Shangri-La with 214 Rooms, Traders with 301 Rooms and The Residences with 268 Units. In addition, the complex also contains a Health Club,...
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Sales Executive

At Kempinski

From January 2011 to January 2013
In charge of increasing profitability and driving business, sales, and market share to Kempinski Hotel Palm Jumeirah; Through acquiring new corporate accounts and developing existing ones. Responsible for the Travel Trade as well as Corporate segments, within the GCC region. Key...
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Resident Manager

At Ryad Dyor

From June 2006 to January 2010
Managing day-to-day operations, providing services that are above and beyond guest expectations.


  • Budgets & Budgeting
  • Business Planning & Analysis
  • Business skills Management
  • Channel Management
  • Delphi
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  • Fidelio
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Centres d'intérêt

  • Hiking
  • Reading
  • Running
  • Technology
  • Water Sports
  • Web Design